70 YEARS YOUNG

70 YEARS YOUNG

70 YEARS OF SUCCESS: FROM OUR FOUNDING IN 1948 TO OUR SUCCESS AT THE 2018 WORLD CAR AWARDS.

On a beach in Anglesey, UK, 70 years ago, Maurice Wilks drew a sketch in the sand. This sketch would become the inspiration for the first Land Rover. The Series I became an icon, as did Wilks. Possessing a truly restless spirit, Wilks’ goal was to build something that could tackle any terrain, weather condition or challenge. That is exactly what he did.

Launched on 30th April at the 1948 Motor Show in Amsterdam, it soon became obvious that he had created an exceptional vehicle.

Old LR


To mark our seventieth birthday, we will be hosting a series of celebrations across the world. We will be holding a special event at the Jaguar Land Rover Classic Works facility, UK, to look back through our history - from the 1948 Amsterdam Motor Show, to our latest range of SUVs and the people who use them.



70 years ago, Land Rover had capability at its very core and was instilled with an inner strength, a desire to overcome the odds, and a sense of adventure which is still manifest in all of our vehicles. These elements – and many others – are quite simply in Land Rover’s DNA.

In 1970, we released the first production three-door Range Rover. Met with widespread critical acclaim, it was the first vehicle to deliver permanent 4 Wheel Drive. The launch of Land Rover Discovery, in 1989, would provide the rugged capability of the Ninety/One Ten to compete with newer, smaller competitors to the Range Rover.

RANGE ROVER SPORT SVR: TAMING TIANMEN ROAD


RANGE ROVER SPORT SVR: TAMING TIANMEN ROAD




In 2005, Range Rover Sport went into production. The introduction of the first sports SUV, in the Range Rover family, showed Land Rover’s commitment to performance.

As times, society and needs change, so too do our vehicles. Following the successful testing of the Velar concept vehicle in 1969, it has continuously evolved and in 2018 Range Rover Velar won World Car Design of the Year.

RANGE ROVER VELAR - WINNER WORLD CAR DESIGN OF THE YEAR


RANGE ROVER VELAR - WINNER WORLD CAR DESIGN OF THE YEAR




Continually striving to go Above and Beyond in every single aspect of the business, Land Rover has come a long way from a sketch in the sand. From our people to our latest vehicles, we have pushed harder, reached higher and gone further. That will never change. For those vehicles which are yet to come, we are making sure they live up to our heritage. Creating a new icon is a complicated art, improving on it even more so, but it is a passion which drives us; it's why we do what we do.

RANGE ROVER SV COUPE


JAGUAR LAND ROVER IS CREATING TECHNOLOGY WITH HEART

JAGUAR LAND ROVER IS CREATING TECHNOLOGY WITH HEART

The event will be packed full of innovative exhibits and interactive displays that demonstrate how technology is being used to make a positive difference. Attendees can fast forward into the future and take a glimpse into a world where cars drive themselves and vehicles are shared, not owned.
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IMPROVED REFINEMENT, LUXURY AND CAPABILITY FOR RANGE ROVER

IMPROVED REFINEMENT, LUXURY AND CAPABILITY FOR RANGE ROVER

A significant introduction to the 2017 Range Rover is the addition of the new InControl Touch Pro infotainment system, extensively developed with a range of new features. Commute mode automatically learns frequently used routes, and recommends the best route dependent on live traffic data. The door-to-door routing function system allows customers to set a destination on the Land Rover-dedicated Route Planner app that will then navigate you to the vehicle, before transferring further directions to the in-vehicle system.
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INTERNATIONAL FLEET WORLD TAKE THE EVOQUE FOR A TEST DRIVE

INTERNATIONAL FLEET WORLD TAKE THE EVOQUE FOR A TEST DRIVE

After taking a closer inspection of its Ingenium diesel engine, International Fleet World’s John Kendall discovered just how beneficial the Evoque can be as a business vehicle. “From a fleet perspective, the most notable is the Ingenium 2.0-litre diesel engine, which reduces both fuel consumption and CO2 emissions compared with the outgoing 2.2-litre diesel.”
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